Patient testimonials, third-party reviews and endorsements, media coverage these can all differentiate your medical spa, plastic surgery, or cosmetic dermatology practice and convince potential patients to give your clinic a shot.
Medical spa marketing with search engine optimization (SEO), pay per click (ppc) and direct mail can put your clinic in front of potential patients, but great patient testimonials can provide the needed level of 'trust' to initiate a first phone call or walk in.
The three types of third party validation for medical spas, plastic surgeons, and cosmetic dermatologists:
Existing Patient Testimonials: Very common. (You've seen this if you're not already doing it.) Prominent display of your patients saying nice things about you.
Trusted Associations: FACS, ASAPS, AAD, or ASDS logos on your site are put there to build patient trust. It works. Of course, these medical associations understandably restrictive and very protective of what the consider to be their turf. This leads to less restrictive medical associations forming. The reason MAPA was formed was to add some legitimacy to a group of non-core physicians practicing cosmetic medicine.
Third Party Endorsements and Validations: Botox 'premier providers' is an example of third party endorsement as are others that are run by medical service companies. (If Medical Spa MD links to your site it's a third party endorsement.) Interestingly, third party endorsements actually have a more favorable impact than association endorsements since the third party is often more 'relevant' to the initiation of a financial transaction.
These kinds of accolades or promotions from prominent third-party players can be valuable, it validates your practice and provides a level of instant comfort that you've already been checked out by someone who knows.
Subtle changes to the way you're handling your patient testimonials and third party endorsements can produce dramatic effects, especially online, where the majority of patients are now searching for information.
Medical Spa MDs quick strategies for piling up and using patient endorsements:
First, target the places your patients already are, your existing medical spa or cosmetic practice. But, be smart with your marketing and you'll be able to reach far out into the community and gain the endorsements of prominent businesses and individuals.
Identify third-party recognition programs from sites like MedicalSpaMD.com: These are most often paid inclusion but there are ways to get these types of third party endorsements for free, or at reduced cost.
Prepare legal and media write-ups: The media only runs two types of story; we found something good and, we found out something we thought was good, was really bad. Uncover the ways to build this kind of content that you can use on your own site, and share with you local media outlets.
Create ready-made strong cosmetic medical and human interest content with strong visuals: Everyone loves photos. If your Thermage or breast augmentation before and after pictures look amateurish, you're losing both traffic and potential paying patients. Learn how to upgrade your photos and make them consistent and attractive.
Ensure your patient testimonials receive front page placement: Your patient testimonials should include a smiling photo, real name, and a stellar testimonial. Many patients won't want to be identified but some won't care. (These are NOT in the before and after section.) Learn how to get patient testimonials that are impressive, candid, and truthful.
Testimonials produce long-lasting, latent patient traffic increases, not temporary spikes: Effective third party endorsements and real patient testimonials work and drive patient flow, but not overnight.
If you're practice is not using real patient testimonials and prominent third party endorsements to drive patient flow, start, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will benefit. - 15437
Medical spa marketing with search engine optimization (SEO), pay per click (ppc) and direct mail can put your clinic in front of potential patients, but great patient testimonials can provide the needed level of 'trust' to initiate a first phone call or walk in.
The three types of third party validation for medical spas, plastic surgeons, and cosmetic dermatologists:
Existing Patient Testimonials: Very common. (You've seen this if you're not already doing it.) Prominent display of your patients saying nice things about you.
Trusted Associations: FACS, ASAPS, AAD, or ASDS logos on your site are put there to build patient trust. It works. Of course, these medical associations understandably restrictive and very protective of what the consider to be their turf. This leads to less restrictive medical associations forming. The reason MAPA was formed was to add some legitimacy to a group of non-core physicians practicing cosmetic medicine.
Third Party Endorsements and Validations: Botox 'premier providers' is an example of third party endorsement as are others that are run by medical service companies. (If Medical Spa MD links to your site it's a third party endorsement.) Interestingly, third party endorsements actually have a more favorable impact than association endorsements since the third party is often more 'relevant' to the initiation of a financial transaction.
These kinds of accolades or promotions from prominent third-party players can be valuable, it validates your practice and provides a level of instant comfort that you've already been checked out by someone who knows.
Subtle changes to the way you're handling your patient testimonials and third party endorsements can produce dramatic effects, especially online, where the majority of patients are now searching for information.
Medical Spa MDs quick strategies for piling up and using patient endorsements:
First, target the places your patients already are, your existing medical spa or cosmetic practice. But, be smart with your marketing and you'll be able to reach far out into the community and gain the endorsements of prominent businesses and individuals.
Identify third-party recognition programs from sites like MedicalSpaMD.com: These are most often paid inclusion but there are ways to get these types of third party endorsements for free, or at reduced cost.
Prepare legal and media write-ups: The media only runs two types of story; we found something good and, we found out something we thought was good, was really bad. Uncover the ways to build this kind of content that you can use on your own site, and share with you local media outlets.
Create ready-made strong cosmetic medical and human interest content with strong visuals: Everyone loves photos. If your Thermage or breast augmentation before and after pictures look amateurish, you're losing both traffic and potential paying patients. Learn how to upgrade your photos and make them consistent and attractive.
Ensure your patient testimonials receive front page placement: Your patient testimonials should include a smiling photo, real name, and a stellar testimonial. Many patients won't want to be identified but some won't care. (These are NOT in the before and after section.) Learn how to get patient testimonials that are impressive, candid, and truthful.
Testimonials produce long-lasting, latent patient traffic increases, not temporary spikes: Effective third party endorsements and real patient testimonials work and drive patient flow, but not overnight.
If you're practice is not using real patient testimonials and prominent third party endorsements to drive patient flow, start, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will benefit. - 15437
About the Author:
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