Wednesday, March 11, 2009

Finding Benefit

By Deniss Durrell

It has always been told that diamonds are a girl's best friend. Well, that might be true, but for a number of girls their cosmetics is their best friend.

There are large numbers of diverse varieties of cosmetics out there, but one has begun to get more and more notice. Benefit is a kitschy and pleasant makeup line that provides to women of all ages.

Benefit was founded by the Ford twins in 1976. Their purpose with the makeup line was to make it fun and handy.

They started specializing in practical rapid fixes for every day beauty dilemmas which brought along with them a great impression of playfulness. Today the Benefit cosmetic line has grown up to be sold out in over twenty-five various countries around the world.

Probably the product that Benefit is known for the most is their lip and cheek stain named "Benetint." It was actually developed back in 1977, and is still one of their highest sellers. However, it takes with it a crazy story about how it was first developed.

Originally, the Ford twins designed "Benetint" to be used by exotic dancers. The dancers applied it to make their nipples look pretty while they were performing. The Ford twins had no clue that it would be that brand that would hit Benefit cosmetics into the region of a global sensation. - 15437

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