Friday, February 20, 2009

What's Killing Your Dreams?

By Dan Eitreim

Have you ever dreamed of becoming a photographer? Wondered what life would be like if you spent all day working at a job you love?

Are you currently making money as a paid, photographer? If not, why? What's stopping you?

Are you afraid your images, "won't stack up?" Have you fallen into the trap of comparing your work to all the best magazine photographers? Or have you been looking at all those stunning, photo contest winners? You know, those incredible, breathtaking shots that we look at and sadly shake our heads (knowing in our hearts that we could never do THAT!) once again letting our dreams die and returning to our boring, soul sucking lives?

Big mistake!

Those images are rarely, if ever, an example of the day in and day out images of a working professional. They're usually once in a lifetime shots - and YOU are comparing your day in and day out abilities to THAT! Bad move.

Have you ever walked by the portrait studio in the local mall and watched them shooting for a little while and thought, "I could do better than that!" Guess what, you probably could.

Most of the mall photographers you see are part time kids - still living at home and working to earn a little extra spending money. They don't have any special degrees or any special talent. The store manager spends a day or so working with them to teach them how to load the camera, helps them learn a few simple poses then turns them loose!

When they got their job, it wasn't due to some super portfolio. Usually one of their friends worked there and got them the job - or they were in the mall one day, applying at ALL the stores and the photo place called them back first.

In other words, with no special talent or background, they stumbled into what you would think of as a dream job, but have always considered as out of your reach!

It's NOT out of reach. Several years ago, (I hope the standards are a bit higher now) I had a conversation with the manager of one of the mall baby portrait studios. She'd been the studio manager for three years. I asked what lighting pattern she liked the best and found out that the lights are permanently attached to the wall! One lighting setup fits all - I guess. I won't even get into why she had never bothered to check and see what brand of camera they used.

Before I get a lot of hate mail from the mall shooters, let me say that I'm sure many of them are conscientious and hard working. I'm sure many of them care about their images and have studied and know everything about photography. My point was not to put down the mall shooters. My point is that the career of your dreams is not out of reach. You don't have to be brilliant, another Ansel Adams. You just have to be competent at creating and shooting the basic poses that most people buy and that's it.

Actually, there is one more requirement to owning your own photo business. (Having your own is MUCH better than working for someone else.) Once you learn the basic poses and lighting patterns, you need to learn a few killer marketing techniques and strategies that will swamp you with a ton of customers clamoring for your services. It's all easy to learn and you can (and will) be making money with your camera within 2 weeks. Check out my website to learn how. The links are in the resources box. - 15437

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