Saturday, December 20, 2008

When Getting More is 'Enough'

By Kasey Morton

John Bogle was recently interviewed on NPR. As a former CEO of the Vanguard Group, people are interested to know his thoughts on the economy. He shares those thoughts in his new book, Enough: The True Measure of Money, Business and Life.

Enough is more of Bogel's personal philosophy and reflections than financial advice. It's a book about America's character. He analyzes the American society and asks the major theme of his book, 'what is or should be enough in money, business, and in life'.

Recently Bogle saw what was going on in the financial system and was furious. He says that we pay Wall Street investors millions of dollars to invest our money. This has created a system that in his estimation puts an unreasonable amount of our resources into a segment of the society that doesn't produce anything.

He also blames us for being a counting society. We put too much stock in the financial measurements, which are too often engineered to feed the company's wealth and power. He reminds us that it's the important things in life that can't be counted.

I can look to my own experience to confirm his viewpoint. I've seen business do well, but mostly because of luck, only to be bitten in the end from their bad business practices. They failed to base and measure themselves founded on strong business principles. Instead, they just counted their money and lost it in the end.

Bogle places a high value on qualities that can't be counted, characteristics like honesty and ethics. He feels that how we spend our money may be more important than how much money we make. It's a unique thought for American society today.

However, we live in a society that is governed by greed, and our economy is suffering for it. Individuals make up a society, though, and it's not too late for us to start following Bogle's counsel in Enough: 'The only way to work our way through today's deep-seated problems is to return to values that "stem from principle, virtue and character. - 15437

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