Wednesday, November 5, 2008

Compact Digital Camera reviews: Find the Fakes

By Evan Heelie

So you want to buy a camera. A compact, digital camera. Reviews to help you make the right choice are plastered all over the internet, but a good percentage of these were done for the sake of selling you the camera. How do you know who to trust, and who not? On the internet, it seems as if everybody is an expert......

The obvious choice would be to steer clear of any reviews done by, or connected to, the manufacturer. Any manufacturer would obviously sing its own praises, because they have to believe in what they offer. You will find, in such cases, that the "review" is actually a very well presented sales letter.....

Does this mean you should leave the page if you see a link to a product page? Not necessarily. Have a look at where those links point. Do they all point to the website of a single manufacturer? If so, leave. If not, consider the following: To set up and maintain a
professional website takes time and costs money. The webmaster has the right to earn money off his site. If the reviews are real, you will find links to different products from different companies, and the reviews will not be biased towards any manufacturer.

So where do you find real, quality compact digital camera reviews? There are a number of options: Look for comparison sites (they compare different brands), photographic journals, or go offline and buy a photographic (or computer) magazine. These reviews tend to be objective, normally done by professional photographers who have earned their credibility. They have standards tests and methods to evaluate new cameras.

Look for reviews that simply do not pull any punches. Real compact digital camera reviews will evaluate a standard set of performance features, and give an honest opinion on each. Unless the camera in question costs a fortune, and is better than anything ever released, there has to be something that comes up less than perfect. Not only does it make for interesting reading, but you will also know of any limitations or shortcomings you may want to avoid.

There is a multitude of possibilities available, increasing every day. You have to decide how you will spend your money. The vast amount of "fake" compact digital camera reviews will have you spending some time searching. But you will have to, in order to make a sensible selection. By evaluating the review, you will be able to separate facts from sales pitches, and be properly prepared by the time you enter the photographic store around the corner. You won't fall for the salesman's pitch, because you have already decided. - 15437

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